James Charles
B-James Charles is an American beauty influencer and makeup artist who became the first male ambassador for CoverGirl and built one of the most-watched beauty channels on YouTube.
Range: $64,800 — $194,400
How much is James Charles's YouTube channel worth?
James Charles's YouTube channel (@jamescharles) is estimated to be worth approximately $129,600 based on publicly known subscriber counts and niche CPM benchmarks. This valuation uses the standard earnings-multiple method — multiplying estimated monthly AdSense revenue by a 12x–36x multiple, the same approach used by channel brokers like Flippa and FE International.
With approximately 18.0M subscribers, the channel sits in the Top 0.005% of all active YouTube channels globally. Estimated monthly earnings range from $2,970 to $7,830 from AdSense alone, before sponsorship deals, merchandise, or membership revenue.
These figures are estimates based on public subscriber data and average CPM rates for the channel's niche. Actual earnings may be higher or lower depending on audience geography, seasonality, and monetisation strategy. These are independently calculated estimates not provided by, endorsed by, or affiliated with YouTube or Google LLC.
Similar Beauty Channels
Related Articles
Check any YouTube channel
Free, instant, no sign-up required.