Privacy Policy
Last updated: March 11, 2026
Introduction
Welcome to CheckTheWorth ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit checktheworth.com and use our free digital asset valuation services.
CheckTheWorth is a completely free service supported by advertising revenue. We do not charge subscription fees and we never collect payment information. By using our service, you agree to the collection and use of information described in this policy. If you do not agree, please do not access the site.
Information We Collect
Usage Data
We automatically collect information about how you interact with our service, including the pages you visit, search queries you perform, platforms you analyze, time spent on pages, browser type, device type, and your IP address (anonymized where possible).
Optional Account Data
If you voluntarily create an account to save your search history or access additional features, we may collect your email address and a hashed password. No payment information is ever collected — our service is entirely free.
Contact Submissions
If you contact us through our contact form or by email, we collect the information you voluntarily provide (name, email address, and message content) solely to respond to your inquiry.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience, analyze usage patterns, and serve relevant advertisements. See the "Cookies and Tracking" section below for full details.
How We Use Your Information
- To provide, operate, and maintain our free valuation service
- To respond to your contact inquiries and support requests
- To improve, personalize, and optimize your experience on the site
- To analyze usage trends and monitor platform performance
- To serve relevant advertisements through Google AdSense that fund our free service
- To detect, prevent, and address technical issues or abusive behavior
- To comply with applicable legal obligations
We do not sell, trade, or rent your personal information to third parties for their own marketing purposes.
Third-Party Services
We integrate with the following third-party services to provide our valuations and analytics:
- YouTube Data API (Google) — Used to fetch public channel statistics (subscriber count, view count, video count) for YouTube valuations. When you enter a YouTube channel name or URL, our server queries the YouTube Data API v3 on your behalf. We receive and temporarily cache this data for up to 24 hours to reduce redundant API calls. We do not share this data with third parties or use it for any purpose other than displaying your requested valuation. Your use of our YouTube features is also subject to the YouTube Terms of Service and Google's Privacy Policy. All earnings estimates, worth calculations, and derived scores shown on our platform are independently calculated by CheckTheWorth and are not provided by YouTube.
- Google Analytics — We use Google Analytics to understand how visitors use our site. Data is aggregated and anonymized where possible. You can opt out using Google's opt-out browser add-on.
- Google AdSense — We display advertisements to keep our service free. AdSense may use cookies to serve ads based on your prior visits to our site and other sites. Manage your preferences at Google Ads Settings. Learn how Google uses data when you use our site: How Google uses data when you use our partners' sites or apps.
Each third-party service operates under its own privacy policy. We are not responsible for the data practices of third parties.
Advertising
CheckTheWorth is a free service supported entirely by advertising revenue from Google AdSense. Advertisements are displayed on various pages to keep every feature available at no cost to users.
Google AdSense may use the DoubleClick cookie and similar technologies to serve ads based on your prior visits to our website and other sites across the internet. To opt out of personalized advertising, visit Google Ads Settings or aboutads.info.
We are not responsible for the content or accuracy of third-party advertisements displayed on our site.
Data Storage and Security
We implement industry-standard security measures to protect your information, including encryption in transit (HTTPS/TLS) and access controls. We do not store any payment or billing information as our service is entirely free.
Your data is stored on secure servers. While we take all reasonable steps to protect your personal information, no method of internet transmission is 100% secure. We retain anonymized usage data for analytics purposes for a maximum of 26 months, after which it is deleted or further anonymized.
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access — Request a copy of the personal data we hold about you.
- Rectification — Request correction of inaccurate personal data.
- Erasure — Request deletion of your personal data ("right to be forgotten").
- Portability — Request transfer of your data in a commonly used, machine-readable format.
- Objection — Object to processing of your personal data, including for personalized advertising.
To exercise any of these rights, please contact us at contact@checktheworth.com. We will respond within 30 days.
Children's Privacy
Our service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal data, we will take immediate steps to delete that information.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at contact@checktheworth.com.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons. When we make changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this Privacy Policy periodically. Your continued use of our service after any posted changes constitutes your acceptance of the updated policy.
Contact Information
If you have any questions about this Privacy Policy or our data practices, please contact us: