Influencer Media Kit Generator
Build a free influencer media kit to pitch brands — 4 premium press kit templates auto-filled with your real YouTube stats. Download as a professional PDF ready to attach to your brand pitch. No sign-up.
An influencer media kit (also called a creator press kit) is a one-page PDF document sent to brands before a sponsorship negotiation. It shows your subscriber count, average views per video, engagement rate, audience demographics, content niche, and rate tiers — giving brands everything they need to assess a partnership in under 60 seconds. Creators who include a media kit for influencers in their brand pitch close sponsorships faster and at higher rates than those who respond to outreach with a plain message. This free tool produces a professional influencer press kit in 4 premium designs — no design skills or sign-up required.
Estimation notice: All channel valuations, subscriber counts, and view statistics shown are estimates based on publicly available data. Actual figures may vary. These numbers are provided for reference only and should not be presented as guaranteed metrics to brands.
Channel Data
Search your YouTube channel to automatically pull in your subscriber count, total views, and estimated channel worth. This data fills the stats block at the top of your Media Kit — the first thing brands look at.
Type your channel name or @handle and select from the dropdown.
This is where your Media Kit becomes uniquely yours. Brands read your bio and contact info before reaching out — fill these in to make a strong first impression. Rates are pre-filled from your subscriber count but you should adjust them to reflect what you actually charge.
Use ranges like $1,000–$3,500 instead of a single number. Ranges look professional and give you room to negotiate up.
Choose Design
Pick the template that fits your personal brand. All designs export as a full A4 PDF at print quality — ready to attach to an email or pitch deck.
Media Kit Generator — FAQ
Common questions about how to make a media kit, what to include in an influencer media kit, and how to use your influencer press kit to land more brand deals.
What should an influencer media kit include?
An influencer media kit should include: channel or account statistics (subscribers, average views per video, engagement rate), audience demographics (age, location, top countries), your content niche and tone, collaboration formats and pricing tiers, past brand collaboration examples, and contact information. For YouTube specifically, also include total view count and an estimated channel worth — brands weigh these heavily during budget approvals. Looking at strong influencer media kit examples shows that the stat block is always the first section brands read.
When should I send a media kit to a brand?
Send your influencer press kit the moment a brand first reaches out, or proactively as part of a brand pitch email. Always attach it as a PDF rather than a link — PDFs are more likely to be forwarded internally and reviewed by a decision maker who controls the budget. A professional media kit for influencers signals you have done this before, which makes the brand's approval process faster and positions you to negotiate from your stated rates rather than their opening offer.
What subscriber count do I need to get brand deals?
There is no minimum. Micro-influencers with 1,000–10,000 subscribers regularly secure paid deals in niche categories like software, fitness, and food. Brands care more about engagement rate and audience fit than raw subscriber count — a channel with 5,000 highly engaged subscribers in a specific niche will outperform a 100K channel with poor engagement on most brand campaigns. A strong influencer media kit makes this case clearly.
How do I calculate my engagement rate for a media kit?
Engagement rate = (Total Likes + Comments) ÷ Total Views × 100, averaged across your last 10–20 videos. A rate above 3% is strong for YouTube. Include this number prominently in your influencer media kit — it's the metric brands weight most heavily when comparing creators. Use CheckTheWorth's Channel Analytics to pull your live engagement rate in seconds and copy it directly into your press kit template.
What is the difference between an influencer media kit and a press kit?
An influencer media kit is a document you send to brands to pitch sponsorship collaborations — it shows your stats, audience demographics, rate card, and collaboration formats. An influencer press kit is a term often used interchangeably, but more precisely refers to a document for journalists and media outlets — containing your bio, brand story, and official assets like logos. Brands requesting a media kit want your reach and sponsorship rates. Journalists requesting a press kit want your story. CheckTheWorth's generator produces a creator media kit optimised for brand outreach.