YouTube Sponsorship Rate Card Generator
Free influencer pricing template — build a professional YouTube sponsorship rate card based on what sponsors actually pay youtubers in your niche. Menu-style pricing graphic, auto-filled with your real stats, downloadable as PDF.
A sponsorship rate card is a professional pricing document that lists a YouTube creator's available ad packages — dedicated video, integration, pre-roll, YouTube Short, and social posts — alongside influencer rates and optional add-ons like usage rights and exclusivity periods. Understanding how much do sponsors pay youtubers in your specific niche gives you a data anchor before any negotiation. Sending a rate card instead of quoting a single number signals professionalism to brands and anchors negotiations around your published influencer pricing rather than their opening offer.
Tip: Set your rates as ranges (e.g. $1,000–$3,500) not fixed prices. This leaves negotiation room while signalling your professional value. All figures are yours — edit freely.
Channel
Base Packages
Your core sponsorship offerings. Enter a price range for each content type you offer (e.g. $1,000–$3,500) — leave a field blank to hide it from the card. Ranges give you room to negotiate while still signalling your value.
Add-ons (toggle what you offer)
Extra services brands can bolt onto a package deal. Toggle on everything you're willing to offer, then set your price. Only enabled items show on the card — this keeps it clean and lets brands self-select extras they want.
Contact (optional)
Add your business email and website so brands know exactly how to reach you. This appears at the bottom of your rate card — use a dedicated creator/business email rather than a personal one to look professional.
Template
Pick a visual style that matches your brand vibe. Steakhouse = premium/lifestyle, Agency Brief = clean/corporate/tech, Neon Grid = gaming/entertainment, Creator Warm = lifestyle/beauty/travel. The content is identical — only the look changes.
Sponsorship Rate Card Generator — FAQ
Common questions about how much do sponsors pay youtubers, how to get youtube sponsorships, what influencer rates look like by audience size, and how to use a rate card to negotiate higher brand deals.
How do I price a YouTube integration sponsorship?
A standard YouTube integration (60–90 second mid-roll mention) is typically priced at 1–3× your average views per video, divided by 1,000, multiplied by your niche CPM. For example: 50,000 average views × $30 CPM ÷ 1,000 = $1,500 per integration. Understanding how much do youtube sponsors pay across niches — finance and SaaS integrations command $50–$100 CPM, gaming runs $10–$25 CPM — is the starting point for setting competitive influencer rates that brands will take seriously.
What is the difference between a dedicated video and an integration?
A dedicated video is entirely about the sponsor's product — the whole video is a review or tutorial of their brand. An integration is a 60–90 second segment within a regular video. Dedicated videos command 3–5× the rate of an integration. Most creators who are learning how to get youtube sponsorships start with integrations because the lower barrier makes it easier for brands to say yes on a first deal — then upgrade to dedicated rates after the first 2–3 completed campaigns.
Should I publish my rate card publicly?
Only share your rate card with brands who have expressed interest — not publicly on your website. Publicly listing influencer pricing limits your negotiation room and reveals your rates to competing creators. Use it as a PDF attached to brand enquiry responses or pitch emails. This forces the conversation to start from your stated rate card examples rather than the brand's opening offer, which is almost always lower than what the market supports.
How often should I update my rate card?
Update your influencer pricing every time your average views per video increases by more than 25%, or when you change your niche or content format. Most active creators update influencer rates every 3–6 months to stay aligned with their current reach and engagement. If you're figuring out how to get sponsored on youtube for the first time, set initial rates at the conservative end of your subscriber range — then revise upward after your first 2–3 completed deals.
How much do YouTubers and influencers charge per sponsored post?
How much do influencers make per post varies widely by platform, niche, and audience size. On YouTube, how much do sponsors pay youtubers depends heavily on view count: a creator with 50K subscribers typically charges $500–$2,000 per integration; at 200K, rates rise to $3,000–$10,000 per dedicated video. Finance and SaaS channels command 2–3× these figures. How much do influencers charge per post also depends on engagement — a 10K-subscriber creator with 8% engagement often commands more than a 50K creator with 1.5% engagement.