Influencer Contract Template
Fill in the terms of the deal in front of you and download a finished sponsorship agreement. Covers the two clauses creators most often leave out, usage rights and exclusivity, which are also the two that cost the most money when they go unwritten.
An influencer contract is the written agreement between a creator and a brand covering what gets delivered, when, for how much, and what the brand may do with the content afterwards. The fee is the part everyone negotiates. The parts that quietly decide whether a deal was worth taking are the usage rights, which control whether the brand can run your video as a paid ad, and the exclusivity window, which controls how long you are blocked from competitor deals. This generator writes both into the document rather than leaving them to a DM thread.
The parties
Rights and exclusivity
The clauses that decide whether the fee was actually good. Widen either of these and the fee should go up with it.
This agreement is made between [CREATOR], referred to as the Creator, and [BRAND], referred to as the Brand.
The Creator will produce and publish: One dedicated YouTube video, minimum 8 minutes.
Delivery date: [DATE]. The Brand is entitled to 1 round of revisions before publication. Requests beyond that are billable at the Creator's standard rate.
The Brand will pay the Creator [FEE] in full. Payment is due within 30 days of publication. Amounts unpaid after that date accrue interest at 2% per month. The Creator retains the right to remove the content if payment is more than 30 days late.
The Brand is granted: Organic only, 90 days. Any use outside this grant, including paid amplification, whitelisting, use in other markets, or continued use after the stated term, requires the Creator's written approval and a separately agreed fee.
No exclusivity applies. The Creator is free to work with any other brand, including direct competitors, during and after this campaign.
The Creator retains ownership of the content and all underlying footage. The Brand receives a licence limited to the terms in clause 4. The Creator keeps final say over creative execution and will not publish claims about the Brand's product that the Creator believes to be untrue.
The Creator will disclose the paid relationship clearly and conspicuously in the content, as required by the FTC Endorsement Guides and equivalent rules in other markets. The Brand will not ask the Creator to remove, obscure, or weaken that disclosure.
Either party may cancel in writing before production begins at no cost. If the Brand cancels after production has started, 50% of the fee is payable. If the Brand cancels after delivery, the full fee is payable.
This is a starting document, not legal advice. Contract law varies by country and by state. For a deal large enough to matter, have a lawyer read it before you sign. You also carry a separate obligation to disclose the partnership publicly once the deal is live, see the FTC Endorsement Guides.
Influencer Contract Template, FAQ
What should an influencer contract include?
At minimum: who the two parties are, exactly what you are delivering and by when, the fee and when it gets paid, how long the brand can use the content and where, whether you are locked out of competitor deals, who owns the footage afterwards, and how either side can walk away. The clauses most creators forget are usage rights and exclusivity, and those are the two that cost the most money when they are left vague.
Do I need a contract for a small brand deal?
Yes, and the smaller the deal the more useful it is. A one page agreement takes ten minutes and settles the two arguments that actually happen: the brand running your video as a paid ad six months later without paying for it, and the brand paying late. Both are usage and payment terms, and both are impossible to enforce from a DM thread.
How long should usage rights last?
Match the rights to the fee. Organic use on the brand's own channels for 30 to 90 days is normal at a standard rate. Paid amplification, whitelisting, or perpetual use are separate things a brand should pay extra for, typically 20 to 50 percent on top. If a brand asks for perpetual rights at no extra cost, that is a price negotiation, not a legal detail.
What is exclusivity in an influencer contract?
Exclusivity means you agree not to work with competing brands for a set window. It has a real cost, because it blocks income you could otherwise take, so it should be priced and time boxed. Keep the category narrow and specific, "protein powder" rather than "health and wellness", and keep the window short, 7 to 30 days is common.
Is this influencer contract template legally binding?
A signed agreement between two parties is generally binding, but this generator produces a starting document, not legal advice. Contract law differs by country and by state, and a deal large enough to matter deserves a lawyer reading it before you sign. Treat the output as a solid first draft that covers the terms creators most often leave out.