We're in Your Corner. Every Step.
CheckTheWorth was built because we believe the barrier to becoming a creator should be your ideas, not your budget. Every tool on this site is free, forever. No catch.
Why We Built This
Most new creators start with nothing: no audience, no income, no budget. The tools they need to succeed (editing software, analytics, design apps, SEO tools) cost hundreds of dollars a year. Big creators can afford them. Beginners can't. That felt deeply unfair to us.
So we built CheckTheWorth, starting with a free valuation tool, then adding AI video tools, sponsorship calculators, and analytics. Then we went further: we built an entire Free AI Tools library curating the best professional-grade free tools for creators, because we believe the software should never be what stops someone from starting.
We're funded by advertising, not subscriptions. That means you get everything free, and we can keep building more tools to help you grow.
Genuinely Here to Help
Not a SaaS company with a free tier. Every single feature is free, because creators at the start need support, not more bills.
Data-Driven Accuracy
Industry-standard valuation formulas using real engagement metrics and niche CPM rates, no guesswork.
Free AI Tools
DaVinci Resolve, GIMP, Audacity, OBS, Canva and more, all professional-grade free tools curated for creators.
Free Today. Free Always.
No paywalls, no sign-up walls, no premium tiers. Just the tools you need, when you need them.
Everything You Can Do For Free
YouTube Channel Valuation
Get an instant estimated market value for any YouTube channel based on subscribers, views, engagement rate, and niche CPM rates.
Website Worth Estimator
Estimate the value of any website or domain based on estimated traffic, backlink authority, and advertising revenue potential.
Creator Comparison Tool
Compare any two YouTube channels or websites side by side, see which one is worth more, and understand the value gap.
Sponsorship Rate Checker
Estimate the fair sponsorship deal value for any YouTube channel. Perfect for creators pitching brands and brands validating deals.
Authenticity Detector
Analyze any YouTube channel for signs of fake subscribers, inflated view counts, and suspicious engagement patterns.
Social Media Leaderboards
Explore the most-followed Instagram and Facebook accounts with estimated follower counts and post sponsorship values.
We went beyond tools.
We gave away the software too.
When we started building CheckTheWorth, we asked ourselves: what does a new creator actually need? The answer was clear. Not just analytics, but real working tools. A video editor. A graphic design app. A screen recorder. An audio editor. Tools that a lot of beginners don't know are available completely free.
So we built Free AI Tools: 26 professional-grade tools hand-curated for creators and students. DaVinci Resolve for video editing. GIMP and Canva for design. Audacity for audio. OBS for recording. LibreOffice instead of paying for Office. Everything you need to produce professional content from day one, with no subscription, no paywall, no credit card.
"The tools should never be the reason you didn't start."
Browse Free AI ToolsHow It Works
Choose YouTube or Website
Select your platform from the homepage. No account or sign-up needed, just start instantly.
Enter a Channel or URL
Type a YouTube channel name, @handle, or website domain. We fetch the data automatically.
Get Your Valuation
Receive a full breakdown of estimated value, monthly earnings, sponsorship rates, and audience insights in seconds.
Why Is Everything Free?
The creator economy is the most powerful equalizer in history, but only if people can actually get in. We've seen incredible talent walk away before they start because they couldn't afford editing software, couldn't find a YouTube SEO tool that didn't have a paywall, or didn't know their channel was worth negotiating a better brand deal.
CheckTheWorth is funded by display advertising (Google AdSense). That means we earn when people visit, and every penny goes back into building more tools, expanding the free tools library, and keeping everything free. You pay nothing. You get everything.
We've been at zero ourselves. We know what it's like to want to create but feel like you don't have the right tools. That's exactly why we built all of this, and why we'll never put a price tag on it.
How We Calculate Valuations
Every estimate on CheckTheWorth is based on published data sources and industry-standard methodologies, not guesswork. Here is exactly what powers each valuation.
YouTube Channel Valuation
- Live data from the official YouTube Data API v3
- Subscriber count, total views, and video upload frequency
- Niche-specific CPM rates from industry research (Finance $20 to $45, Tech $10 to $25, Gaming $2 to $8)
- Engagement rate analysis comparing views per subscriber
- Channel sale value using 24x to 40x monthly earnings multiples used by professional brokers
Website Worth Estimation
- Traffic estimates derived from SE Ranking keyword data, Tranco global ranking, and Open PageRank authority signals
- Niche advertising CPM benchmarks from published industry reports
- Domain authority signals applied as premium multipliers
- Revenue multiple of 30x to 40x monthly ad revenue for site sale value
- Comparable sold-site data referenced from Flippa and Empire Flippers
Why Trust CheckTheWorth?
Live API Data
We use the official YouTube Data API v3, the same data source used by YouTube itself, for all channel statistics.
Industry Research
CPM benchmarks and revenue multiples are cross-referenced against published reports from industry leaders and broker marketplaces.
Proven Methodology
Our valuation formulas align with the same 24x to 40x monthly earnings multiples used by professional digital asset brokers.
No Hidden Agenda
CheckTheWorth does not buy or sell channels. We have no financial interest in inflating or deflating any valuation estimate.
Meet the Person Who Built This.
$Fahim Mahmood
Founder · CheckTheWorth
Fahim Mahmood built CheckTheWorth himself, from the calculators to the code. His background is business and data, not YouTube fame, and that is the lens he brings here. He put together the valuation method every estimate on this site runs on, pairing live YouTube Data API data with niche CPM benchmarks from published industry research and the revenue multiples that real channel and website brokers use.
He started the site because most "what is my channel worth" tools either lock the useful part behind a paywall or invent numbers that fall apart the moment you check them. Every figure here is cross referenced against real sold channel data from marketplaces like Flippa, and it is always labelled an estimate, never dressed up as a hard fact. When he is not improving the tools, he is usually deep in AI automation and turning messy data into something people can actually use.
Live API Data
All estimates powered by the official YouTube Data API v3 for accuracy.
Published Sources
Every benchmark cited from industry reports, not guesswork.
Broker Methodology
Valuation multiples aligned with professional digital asset brokers.
Every estimate on this site runs on his methodology
Full author page →Data Sources and References
The following sources inform our benchmarks, methodology, and industry research.
YouTube Data API v3
Primary Data SourceOfficial Google API for live channel statistics, subscriber counts, and view data
SE Ranking, Tranco & Open PageRank
Website DataKeyword-based traffic estimation, global domain ranking, and page authority signals for website valuations
Social Blade (Reference)
Benchmark ReferenceIndustry benchmark for YouTube channel growth tracking and earnings ranges
Flippa & Empire Flippers
Valuation MultiplesDigital asset marketplaces providing real sold-site valuation multiples
Google Ads Transparency
CPM BenchmarksPublished advertiser CPM data by industry vertical informing niche rate benchmarks
Creator Economy Reports
Industry ResearchAnnual industry reports from Influencer Marketing Hub, Creator IQ, and similar publishers