Influencer Rate Calculator
Find out what brands actually pay, and whether the offer in front of you is fair. Enter the offer alongside your channel stats and get an instant Lowball, Fair, or Great Deal verdict, priced on your own niche rate rather than a generic average.
A sponsorship offer is fair when it lands within roughly 30% of your market rate for the exact deliverable being bought. Work that rate out as your average views per video, divided by 1,000, multiplied by the sponsorship CPM your niche commands, then adjusted for the format. A dedicated video is worth roughly three times an integration. Usage rights, exclusivity, and whitelisting are priced on top, typically 10% to 50% each. Below 70% of that figure is a lowball worth countering. The calculator below does the arithmetic from your live channel data.
An influencer rate calculator works out what a brand should be paying you, then checks their offer against it. This one pulls your live channel stats, applies the CPM your niche actually commands, adjusts for the deliverable you are being asked for, and prices any add-ons the brand wants on top. You get a Lowball, Fair, or Great Deal verdict and a counter-offer figure you can defend. Most calculators ask you to pick a follower band from a dropdown. This one reads your real numbers.
⚠️ Did you know? New creators are underpaid in 7 out of 10 brand deals. How much do YouTube sponsors pay varies hugely by niche, views per video, and engagement, and brands rarely open with their maximum offer. This tool calculates your true influencer payment market rate so you counter-offer from data, not guesswork.
Price the actual deal
Not just your channel. Tell us what they are asking for and which rights they want, and we price that.
Enter the deal to see the verdict
Multi platform bundle
Brands increasingly want one price for everything rather than a quote per platform. Add each place you post and get a single package rate you can put on one line of an invoice.
How YouTube Brand Deals Are Priced: What Brands Actually Pay
Most creators think sponsorship rates are about subscriber count. Brands think about cost per thousand views, specifically, what they are paying per 1,000 people who will actually watch the integration. The formula brands use internally: Sponsorship CPM × (Average views per video ÷ 1,000). A creator averaging 50,000 views per video with a $30 CPM market rate is worth $1,500 per integration, regardless of whether they have 50K or 500K subscribers.
The three factors that most affect your sponsorship rate:
1. Views per video, not subscriber count. Brands pay for eyeballs on the integration, not follower numbers. A 100K-subscriber channel averaging 8,000 views per video is worth less per deal than a 30K-subscriber channel averaging 25,000 views. The calculator above uses average views as the primary input, this is why.
2. Niche CPM. Finance brands (banks, brokerages, fintech apps) pay $50-$150 CPM for sponsorships because each new customer is worth thousands of dollars in lifetime fees. Gaming peripheral brands pay $15-$40 CPM. General consumer brands pay $10-$30 CPM. Your niche determines which advertiser category is competing for your audience.
3. Engagement rate. Brands require proof of authentic engagement before signing. A channel with 5% engagement earns 1.5-2× more per integration than one with the same views but 1% engagement, because engaged audiences convert into customers at measurably higher rates.
| Avg Views/Video | General Niche | Finance / Tech | What's Included |
|---|---|---|---|
| 1,000 - 3,000 | $35 - $65 | $105 - $195 | 30 to 60 second integration, link in description |
| 3,000 - 10,000 | $102 - $190 | $341 - $634 | 60 to 90 second integration, pinned comment |
| 10,000 - 30,000 | $362 - $673 | $1,207 - $2,243 | Full integration, exclusivity optional |
| 30,000 - 100,000 | $1,331 - $2,472 | $4,436 - $8,239 | Integration or multi deliverable package |
| 100,000 - 500,000 | $7,088 - $13,163 | $23,625 - $43,875 | Dedicated video or campaign series |
Brands open low because most creators don't know their market rate, internal budgets typically have 40-60% flexibility above the initial offer. Use the calculator above to anchor your counter-offer in data, then pair it with an influencer rate card and a media kit for a professional brand outreach package.
A brand has already made you an offer and you need to know whether to take it, and what to counter with if not.
No offer exists yet and you need a priced document to send first, so the negotiation starts from your number rather than theirs.
Whichever number you land on, disclosing the paid relationship publicly is a separate legal obligation once the deal goes live. See the FTC Endorsement Guides for what counts as a clear and conspicuous disclosure. Rates on this page are estimates from public data and market benchmarks, not a guarantee of what any specific brand will pay.
Frequently Asked Questions.
Common questions about sponsorship pricing, what brands typically pay, and how to negotiate.
How is the brand deal market rate calculated?
We calculate your market rate using your average views per video, engagement rate, niche CPM data, and real brand deal benchmarks. Channels with high engagement and audience trust command a premium over raw subscriber counts alone, the same logic brands use when deciding how much do YouTube sponsors pay for any given niche.
What is a fair CPM for YouTube sponsorships?
Typical YouTube sponsorship CPMs range from $20-$50 per 1,000 views for general niches, and $80-$150+ for high-value niches like finance, SaaS, and B2B tech. Engagement rate and audience quality significantly affect the final rate.
What should I counter-offer if a brand deal is too low?
Start by using your calculated market rate as the anchor. A common strategy is to counter at 1.5-2× the initial offer with a clear justification: your average views, engagement rate, and audience demographics. Always ask for a rate card range rather than a flat "no". Influencer pricing data shows most brands have 50-100% budget flexibility, they simply open low because most creators don't know their market rate.
Does follower count matter for brand deals?
Subscriber count is a signal, not the deciding factor. Brands increasingly prioritise average views per video and engagement rate over total subscribers. A 50K channel averaging 30K views per video is often worth more than a 200K channel averaging 5K views. How much do influencers make per post is determined more by engagement quality and niche CPM than follower count, a highly engaged 10K-subscriber finance channel can charge more than a 200K entertainment channel.
How much do YouTubers with 100K subscribers charge for sponsorships?
A channel with 100K subscribers and average engagement typically charges $1,500-$5,000 per integration, depending on the niche. Finance and tech channels command significantly more. How much do YouTube sponsors pay for a 100K channel varies dramatically by niche CPM, B2B SaaS brands often pay 3-5× more than consumer product brands for the same reach. Use the calculator above for a personalised estimate based on your actual stats.
How do I get my first YouTube sponsorship?
To get your first YouTube sponsorship, build a niche-specific channel with at least 1,000 engaged subscribers and a documented engagement rate above 3%. Create a simple media kit showing your stats and audience demographics, then reach out directly to brands that work with micro influencers, DTC brands, SaaS tools, and app developers regularly sponsor channels with 5K-50K subscribers. Knowing how to get YouTube sponsorship at the right rate matters as much as landing the deal, use CheckTheWorth's Brand Deal Calculator to verify any offer is at or above market rate before you reply.