YouTube Channel Value& Income Estimator.

A YouTube channel's worth depends on its monthly earnings, niche, and subscriber quality. Channels typically sell for 12x–36x monthly AdSense revenue. Use CheckTheWorth's free YouTube money calculator above to get an instant earnings estimate based on live data — no sign-up required.

YouTube pays creators $2–$12 per 1,000 views on average after YouTube's 45% revenue share. Finance and tech channels earn $15–$50 per 1,000 views, while gaming channels typically earn $1–$5. This is called your RPM (Revenue Per Mille). Rates are highest in Q4 (October–December) when advertiser spending peaks.

A YouTube channel with 1 million subscribers typically earns $2,000–$40,000 per month from AdSense alone, depending on niche, upload frequency, and audience geography. Finance channels can earn significantly more due to higher CPM rates ($15–$50), while entertainment channels typically earn less ($2–$5 CPM).

A 100,000-subscriber YouTube channel is worth $5,000–$80,000+ depending on the niche. A finance or tech channel at 100K subs generating $3,000/month in AdSense revenue could sell for $36,000–$108,000 (12x–36x monthly earnings). A gaming channel generating $500/month at the same size may only sell for $6,000–$18,000.

YouTube channels sell for 12x–36x monthly net profit on marketplaces like Flippa. A channel earning $2,000/month could sell for $24,000–$72,000. Faceless channels, evergreen content niches (finance, tutorials, reviews), and channels with diversified income beyond AdSense command the highest multiples.

CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions — before YouTube takes its cut. RPM (Revenue Per Mille) is what creators actually receive per 1,000 video views after YouTube's 45% share. If CPM is $10, your RPM will be approximately $5.50. Always focus on RPM — it's what actually hits your bank account.

Small YouTubers with 1,000–10,000 subscribers typically earn $50–$500/month from AdSense once they hit the YouTube Partner Program threshold (1,000 subscribers + 4,000 watch hours or 10 million Shorts views in 12 months). Below those thresholds, channels cannot monetize through AdSense at all.

YouTube pays an average of $0.002–$0.012 per view ($2–$12 per 1,000 views). High-CPM niches like personal finance and legal content can yield $0.015–$0.05 per view. US and UK viewers command premium rates 3–5x higher than viewers from India or Southeast Asia.

Yes, YouTube channels are legally bought and sold on marketplaces like Flippa, FE International, and Motion Invest. YouTube's Terms of Service permit channel sales as long as access credentials are properly transferred. Channel valuation is primarily determined by monthly revenue, niche, content evergreen-ness, and audience quality.

Enter any YouTube channel name or @handle into CheckTheWorth's free YouTube money calculator at the top of this page. No sign-up, no credit card, no email required. The tool uses live YouTube Data API statistics to calculate estimated channel earnings, monthly income, and global percentile ranking instantly.

CheckTheWorth lets you check any YouTube channel's income and earnings online in seconds — no login required. Enter a channel name or @handle and the tool instantly returns estimated monthly earnings, annual income, ad revenue breakdown, CPM, and sponsorship rate. It works for any public YouTube channel, including your own.

To calculate YouTube ad revenue, multiply your monthly views by your RPM (Revenue Per Mille). For example: 100,000 views × $5 RPM = $500/month estimated earnings. YouTube's average RPM is $2–$12 depending on niche — finance and business channels average $15–$50 RPM while gaming and entertainment average $1–$5 RPM. Use the free YouTube earnings calculator on this page to instantly check if your channel is profitable and what it's earning right now.

YouTube channel monetization requires meeting the YouTube Partner Program (YPP) threshold: 1,000 subscribers plus either 4,000 watch hours or 10 million Shorts views in the past 12 months. CheckTheWorth's free tool checks any channel's subscriber count and estimated watch activity to give you an instant monetization readiness score. For your own channel, use our Channel Growth Toolkit for a full monetization checklist and milestone tracker.

The highest-earning YouTube niches in 2026 are personal finance ($15–$50 CPM), software tutorials ($20–$40 CPM), legal and business content ($25–$50 CPM), and health & wellness ($8–$20 CPM). Low-competition entry points include AI tools reviews, local business case studies, and niche product comparisons. Use CheckTheWorth's Daily Opportunity Topics tool to find low-competition video ideas updated every 6 hours based on real trending data.

YouTube ad revenue works like this: advertisers pay a CPM (Cost Per Mille) — typically $3–$25 per 1,000 ad impressions. YouTube keeps 45% and pays creators the remaining 55%, which becomes your RPM. If your CPM is $10, your RPM is approximately $5.50. Not every view is monetized (skip rates, ad blockers, and geography reduce this), so your effective RPM on total views is usually $2–$8 for most channels. High-CPM niches like finance can reach $15–$40 effective RPM.